SWAP Project
SWAP Project
Project Overview
SECTOR: Online Education
METHODS: Research, Thinking out Loud, Dot Voating, Design System, Content creation, Prototyping,
CHALLENGES: To create 6 pieces of content on our own that fits the idea of the web blog,
TEAM: 4 people
TIMEFRAME FOR THE PROJECT :1 weeks
Introduction:
You just relocated to Denmark as an international student. You want to learn the language, but you first
want to study and educate yourself on commonplace circumstances. You discover a website blog that
offers courses. You tried to learn that way, but after the third blog, you were sick of reading about culture
in English alone, and you began to doubt whether you were genuinely learning the language.
Doesn't that sound like an amazing service? What can be done, and how, to provide material that is more
friendly and enjoyable?
Project Summary
THE CLIENT: Swap Language, a language learning platform that has been a major force in language learning for more than ten years since
its launch in 2011. The website routinely offers inexpensive language classes and has created a flourishing student community. Their goal
is to use the power of language to bring people from all walks of life together by making language instruction effective and accessible.You
may discover advice on learning a language, community success stories, and the most recent information on our courses and services on
their blog.
THE AUDIENCE: A single person or a company that is interested in learning Danish and reading blogs
THE PROBLEM: How can the recreate the blog web in a way that it will lead you to signing in for a membership and learning Danish?
Desk Research
The We focused on finding as much as possible daily blog websites from which we could start generating
ideas.
FINDINGS:
•The Copenhagen Tales- in Copenhagen, including restaurant reviews, travel tips, and cultural exploration.
•Scandinavia Standard- includes articles on design, food, fashion, and travel.
•Visit Denmark Blog- information about traveling in Denmark, highlighting destinations, events, and
experiences.
•Danes Worldwide- focuses on the experiences of Danes living abroad and offers insights into Danish
culture and expat life.
•A Little Adrift- author's experiences while traveling in Denmark, as well as other global destinations.
Thinking out loud and Dote voting
during crating a Lo-Fi
We choose to use the Thinking Out Loud approach to avoid a circumstance where
someone's opinion and thoughts went unheard. Due to the length of the project, we
didn't have a lot of time to conduct in-depth research, thus this was our workaround.
Instead of creating sketches, our team created different Lo-Fi prototype iterations, and
each member visualized the ideas it had. To be fair we voted for each component and
alignment. Finally, we combined all of our ideas and components to produce the final
design for our Li-Fi.
Hi-Fi Prototyping
In order to divide complicated systems or applications into smaller,
easier-to-manage components or objects, we adopted OOUX. Button,
form, menu, and data item objects are examples of these objects,
which represent actual things or digital components that users may
interact with. Designers may produce a better organized and
consistent user experience by recognizing and specifying these items.
We were able to create interfaces that were more user-friendly and
intuitive because to our design process and approach.
We created all kinds of wireframe, starting with low fidelity and
moving up to high fidelity, and at the same time, we were developing
our design system and defining the pixel alignment so that at the end,
we could be certain that everyone is seeing and thinking in the same
way. The fonts, colors, and even the breadth of the information were
quite a challenge, so we enjoyed adding the photographs and adding
finishing touches. At the conclusion, we all agreed that we needed to
create two blogs and add four additional components. Promoting the
course with a world of the day in Danish on a side, a quiz game at the
bottom of the blog so you can assess what you learned while playing,
small boxes with phrases in both English and Danish with the option
of listening to the pronunciation, and a comments section just before
the footer were some of our user interaction and interesting
elements.
Feedback from a client
The Swap language team was quite pleased that we placed ourselves in the consumers' position and discussed how to improve some of their
current components in a more inventive and appealing manner. They were ecstatic when we disclosed the business' primary business model,
which involves charging customers an annual subscription fee to learn the language.
Criticism
Personally, I believe that we could have accomplished more in terms of research and testing if we had more time to devote to the project. If
we had the chance to speak with real individuals who would be interested in this kind of digital solution, I might have been wonderful.
